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A Media OperatorDiscussions on audience development, monetization, and growth in niche digital media. Author: Jacob Cohen Donnelly
A Media Operator is a community for entrepreneurs and operators in the digital media space. This podcast is a natural extension of the newsletter (www.amediaoperator.com) and community that has already been built. Each week, I will interview entrepreneurs and operators that are building these media companies. Over the course of approximately an hour, we'll discuss their businesses, their success and failures, and, ultimately, what they learned about building media companies. This podcast will provide actionable insights for current and prospective media operators. That means we're not only talking strategies in media, but also the tactics. We'll be diving into business models, audience development, subscription, commerce, advertising, audio, videoyou name it, we'll be discussing it. A Media Operator is also very much about niche media. That doesn't mean small. To me, niche media means depth. We should celebrate these stories and there are plenty of them. On this podcast, you'll finally hear them. Wherever you listen to podcasts, hit that subscribe button so you know when I release an episode. As the show starts, considering rating it and leaving a comment so I know how I'm doing. I view A Media Operator as a tool for you; if I'm failing, I want to know. Thanks for tuning in today and I'll be talking with you soon. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
Tagg Henderson on BNP Media's 90 Day Pivot From Print to Digital (and more)
Episode 49
Monday, 1 July, 2024
My guest this week is Tagg Henderson, co-CEO of BNP Media, a b2b media company operating in a variety of different niches. In this 40 minute conversation, we talked about how the business got its start, the 90 day pivot from print to digital that happened during 2020, the various revenue streams including advertising, events, research, and continuing education, the new agency that they brought on about a year ago and how that helps the business, and where he sees the business going from here. I hope you enjoy our discussion.
