Attention Retention

Author: KJ Media

KJ Media discusses recruiting and retaining the modern trucker.
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Language: en

Genres: Business, Marketing

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Paper Transport: Earning Driver Trust Through Authenticity
Friday, 3 October, 2025

Struggling to stand out in today’s driver market? Authenticity and culture may be your most powerful recruiting tools. In this episode of Attention Retention, Jackie McManus, CEO of KJ Media, sits down with Cory, Director of Recruiting at Paper Transport. From earning his CDL to going through the company’s own hiring process, Cory shares how firsthand experience shapes trust and long-term connections with drivers. Key insights include: Why understanding the driver journey builds credibility and stronger recruiting relationships How the Accelerate Program helps CDL grads succeed with mentorship and training Using a 100-question driver assessment to match candidates with the right roles The impact of family-focused recognition on retention and satisfaction Budgeting and social media strategies that support data-driven recruiting Whether you’re a fleet leader, recruiter, or driver looking for a company that invests in people, this episode is packed with takeaways you can put to work. Connect with Cory Helmle & Paper Transport: Cory Helmle on LinkedIn: https://www.linkedin.com/in/cory-helmle-676a9880/ Paper Transport on LinkedIn: https://www.linkedin.com/company/paper-transport/ Paper Transport Driving Opportunities: https://www.papertransport.com/drive-pti/ Stay Ahead with KJ Media: Want to cut your cost-per-hire? Book your free recruiting audit: https://recruit.kjtransmedia.com/free-competitor-analysis Explore proven recruiting strategies and case studies: https://www.kjtransmedia.com Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/