Attention Retention

Author: KJ Media

KJ Media discusses recruiting and retaining the modern trucker.
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Language: en

Genres: Business, Marketing

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Jett Express's Brad Hackett Reveals the Big Four Drivers Really Want
Tuesday, 4 November, 2025

The best fleets don't just recruit drivers. They deliver on what matters most. In this episode of Attention Retention, host Jackie McManus, CEO of KJ Media, sits down with Brad Hackett, Director of Recruiting at Jett Express to uncover the "Big Four" drivers really want and how fleets can meet those expectations to boost hiring and retention. Brad shares how his background in operations shaped his approach to recruiting and how Jett Express, in partnership with KJ Media, builds loyalty by focusing on transparency, responsiveness, and culture. Key insights from this episode: Why defining a driver persona helps recruiters focus on the right candidates The Big Four drivers want: fair pay, good equipment, home time, and respect Why recruiters must be fully armed with information because "drivers have the best BS detector" How recognition and culture create long-term driver loyalty Drivers: Ready to work for Jett Express? Apply now: https://www.jettexpress.com/careers/ Connect with Brad Hackett on LinkedIn: https://linkedin.com/in/brad-hackett KJ Media is the recruitment advertising agency trusted by fleets nationwide. See how we help fleets attract the right drivers and reduce turnover: https://www.kjtransmedia.com Ready to uncover quick wins in your recruiting strategy? Get your FREE 30-minute recruiting audit today: https://recruit.kjtransmedia.com/free-competitor-analysis Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/