LevelUp

Author: Unity / Melissa Zeloof

Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.
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Language: en

Genres: Games, Leisure, Technology

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Chirag Ambwani | The data of LiveOps with Sensor Tower
Monday, 27 October, 2025

In this LevelUp episode, Melissa Zeloof sits down with Chirag Ambwani, SVP Gaming & Entertainment at Sensor Tower, to discuss the data of LiveOps - how to measure them, their effect on games' long-term success, and how developers can use their LiveOps data to make better, more profitable games. Chapters (00:00:00) - Interview(00:00:29) - Stumbling Into the Game Industry(00:03:06) - Sensor Tower(00:04:56) - Sunstar on LiveOps & the(00:08:49) - Do Studios Over Focus on Monetization?(00:11:46) - How to Market Your Game to a Consumer(00:13:46) - First-Time User Experience(00:18:39) - What's A B Testing in LiveOps?(00:21:30) - Can We Predict Player Behavior in Game?(00:24:16) - Predictive Analytics in Game Development(00:26:32) - Top Executives: Live-O-S(00:30:14) - How to Keep Your Game Fun Long Term