Attributed - A podcast by Dreamdata

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space.

Author: Dreamdata

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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Language: en

Genres: Business, Management, Marketing

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The Campfire Launch: Fix B2B Product Failure & Ignite Growth! 🔥
Episode 180
Monday, 1 December, 2025

Why do half of B2B product launches fall short?B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches.Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success.Mikkel will share the practical roadmap to turn your next product introduction into a lasting success story.What you’ll learn:- Why most B2B product launches fail and what to avoid.- The Campfire Model framework for building sustained momentum and engagement.- Actionable steps to "Prime Your Audience" and "Ignite Excitement" for a successful launch.- Strategies for achieving lasting commercial impact beyond the initial product buzz.Follow Mikkel Bach-Andersen on LinkedIn: https://www.linkedin.com/in/mikkel-bach-andersen-38b5b32/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io