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socialmediaclubdetroitDon't let the name fool you. Social Media Club is Author: Social Media Club Detroit
Don't let the name fool you. Social Media Club is for anyone who plays, works and explores the digital landscape. This page is for Detroit so feel free to post anything about our active community! Our Twitter hashtag is #SMCD. SMC - Detroit's primary mission is to connect the active hubs and professionals in our area while also helping promote social media literacy, technologies, and encourage ethical behavior and share best practices. Social Media Club Detroit brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, filmmakers, teachers, students, tool makers, and other interested collaborators from southeast Michigan. We are the people who create and consume media who have an interest in seeing the media industry evolve for everyones benefit. Language: en Genres: Education Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Paid Social 101 for Business - Social Media Club Detroit Podcast #SMCD
Monday, 18 August, 2014
An Introduction to Paid Social Media Advertising Social Media has transformed the way we communicate with consumers. In the process social networks have amassed a large amount of data available to us as marketers. When used correctly this data opens the door to be smarter marketers. Customized messaging, retargeting, conversion tracking are all at our fingertips. Ditch the bullhorn and focus on presenting your message at the right time in front of the right person with Paid Social. This session will be an introduction to paid social, best practices, tools, and execution. Learn about creating custom audiences on Facebook, retargeting visitors to your website, and how to measure conversions.
