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She Means Fitness BusinessAuthor: Debra Atkinson
The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Launching a New Personal Training for Perimenopause Business Grassroots
Saturday, 21 June, 2025
A huge welcome back to our 2024 summer intern, Hope Ogg. We checked in with Hope one year after her graduation from ISU to hear about her journey: New personal training for perimenopause business Grassroots delivery method Her no email list, no website business growth A new opportunity on the West Coast My Guest: Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women! Questions We Answer in This Episode: [00:02:45] What have you been doing both before, during and since your internship ended? [00:04:33] With your experience coaching during your 4 years at Iowa State, who were your clients? How did you start coaching? Where was your experience? [00:08:10] How is life changing now making you think about other opportunities? [00:16:58] What kind of business goals do you have in the next year? [00:18:24] Are you in the process of testing funnel components to reach new clients? [00:20:42] Perimenopause, affecting women from late 30s to mid 50s, is a hot topic and a niche opportunity. Among athletes, active and inactive women, a narrow focus helps a customer feel seen and heard and a broad one feels too generalist. Who are you going to try to target with your messaging? [00:23:38] How will you connect with your clients, attract new customers and enroll them? Hope’s Journey on Her Perimenopause Business Grassroots Post-Graduation Worked with a strength and condition business and an orthopedic clinic. Trained middle school, high school and D2-D3 athletes with sports performance on speed and strength. Currently embarking an opportunity with a gym to coach women in menopause. Started Hope Strength Studio in October 2024, training women with a 6-week program of increment training in-studio and online. Teaches a pelvic floor class teaching how to engage the core. Connecting to Clients Social media posting and direct messaging. Know the program and time suitable to the client. Direct the client to the 6-week program on Newie app. Strategy Moving Forward Platform growth to provide services and inform the audience on facts and science. Network connection to gyms to attract new and broader clientele. Hope’s Program: 6-Week All Things Peri/Menopause 1.0 A fitness program for women in peri-menopause and menopause, focusing on strength, balance, and wellness to boost energy, support hormonal balance, and enhance well-being. 3-4x per week training weight training focused on building muscular strength and bone density minimal equipment required: dumbbells and/or resistance bands Available on Newie App. Connect with Hope: Instagram - @hopestrengthstudio Newie - Hope Ogg’s 6-Week All Things Peri/Menopause 1.0 Other Episodes You Might Like: Previous Episode - What Do You Consider in How Much Do You Charge (Series) Part 3 More Like This - From Unknown to Online Success: Building Your Brand Presence Resources: Join Flipping 50 Menopause Fitness Specialist® course for a business you love! Don’t know where to start? Book your Discovery Call with Debra.
