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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!  

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

Author: Andrew Monaghan

The podcast for sales and marketing teams that tackles the question:How can Cybr Donut grow ARR to 10m by the end of 2025?We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. Listen in, and you will get proven strategies to - help you get more leads- win more customers, and,- create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
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Language: en-us

Genres: Business, Entrepreneurship, Management

Contact email: Get it

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Urgency That Closes Deals: Lessons From Startup Sales - Josh Kriss, COO @ Geordie
Tuesday, 24 February, 2026

Send me a text (I will personally respond)Are you finding it hard to build a united sales culture as your cybersecurity startup scales? Struggling to keep urgency and momentum going in long, complex enterprise deals? Wondering how top teams navigate hiring, collaboration, and multi-threaded sales cycles, especially as new technologies and markets emerge? This episode of the Cybersecurity Go-To-Market Podcast delivers actionable insights to help sales and marketing leaders create stronger, more effective teams while driving revenue growth.In this conversation we discuss:👉 Building and maintaining a “one team” culture from early-stage startup to rapid scale👉 Effective hiring and team formation for high-performance cybersecurity sales organizations👉 How to create urgency, maintain momentum, and drive next steps, especially during drawn-out enterprise sales cyclesAbout our guestJosh Kriss is an experienced cybersecurity sales leader, now helping shape go-to-market strategy and culture at Geordie, a fast-growing AI security startup. With a track record at Darktrace and hands-on experience scaling from founding team to rapid growth, Josh brings practical advice for building high-performing teams that sell complex technology into demanding enterprises.SummaryIf you’re looking for hands-on strategies to elevate your team’s culture, drive collaboration, and overcome sales inertia, this episode is for you. Learn how to hire for “one team” mindset, spot hidden deal blockers, and apply leadership lessons from fast-growing cybersecurity innovators. Listen now for powerful tips you can put into practice right away!Connect & resources:Josh Kriss on LinkedInGeordie websiteBook a meeting with Andrew MonaghanFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

 

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