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B2B Commerce UnCut: The Unvarnished Truth About B2B eCommerceAuthor: Oro Inc
The B2B eCommerce podcast streamed LIVE and unedited. Hear what really matters in B2B. If youre just dipping your toes in the waters of B2B eCommerce or if youve jumped into the deep end, were here to help.- Live, streaming, unedited, and unfiltered- No BS, just honest, open talk about B2B eCommerce- You pick the topics- You participate in real-time Q&AHear from thought leaders, disrupters, innovators, survivors, and winners. Language: en-us Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Live(ish) From B2B Online: Getting Internal Buy-In for eCommerce Starring UFPI
Episode 7
Wednesday, 15 May, 2024
In this episode, we welcome Kevin Pearson, eCommerce Project Manager, and Sean Cummings, Director of eCommerce, both of UFP Industries. This recording is from a panel at B2B Online, repurposed for this episode. Kevin and Sean discuss the journey of adopting digital commerce within UFP Industries, driven by the demands of major customers like Home Depot and Lowe's. They share insights on overcoming internal resistance, the importance of internal marketing, and the steps taken to implement a successful B2B eCommerce platform.Key Takeaways:(01:08) Internal marketing for digital transformation in manufacturing or distribution is crucial.(04:16) Current users of the new eCommerce site include independent retail customers and sales teams.(05:06) Benefits of the new site include online ordering, order history, invoices and updated pricing.(05:40) Home Depot and Lowe’s forced UFP into eCommerce, leading to strategic transformation.(08:17) The discovery phase with Access Digital helped gather necessary information and plan the site.(10:21) Stakeholder involvement and the agile approach to help keep everyone updated and engaged.(12:27) Continuous internal selling and media blitz to maintain momentum post-launch.(14:16) Quick pivots based on feedback to address user experience and interface issues.(15:06) Empower project managers to be marketers and prepare for unknown challenges.Resources Mentioned:Kevin Pearson - https://www.linkedin.com/in/kevin-pearson-338b06260/ Sean Cummings - https://www.linkedin.com/in/seancummingsil/ UFP Industries - https://www.ufpi.com/Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce
