B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerceAuthor: Oro Inc
Hear what really matters in B2B. If youre just dipping your toes in the waters of B2B eCommerce or if youve jumped into the deep end, were here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Transformation Mindset and the Power of WIFM with Kyle Gustafson
Episode 31
Monday, 1 September, 2025
This week, we met Kyle Gustafson, civil engineer by training, digital commerce expert by career. From scaling office supply giants to building businesses at Amazon, Kyle reflects on what digital transformation really takes and why WIFM – “What’s in it for me?” – is the key to adoption and growth.Highlights00:00 – Introduction: Meet Kyle Gustafson & His Career Path02:00 – Lessons from Office Depot, Staples, and OfficeMax04:00 – Building Private Brands and Supply Chains at Amazon06:35 – Transformation Mindset: Thinking 20 Years Ahead11:35 – Why Companies Call for Help: Common Consulting Triggers17:40 – Defining eCommerce: Where’s the line? 21:33 – Why Digital Transformation Never Really Ends28:40 – Tech Adoption and the Power of WIFM34:10 – The Alexa Microwave Story: When Customer Value Isn’t There39:23 – Leadership Lessons from Mentor Ron Lala45:10 – Book Recommendations & Closing ThoughtsResources MentionedViktor Frankl – Man’s Search for MeaningMalcolm Gladwell – The Revenge of the Tipping PointPaul Leonardi and Tsedal Neeley – The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
