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Tao of Pizza PodcastAuthor: Mark Hiddleson
This is the Tao of Pizza where we feature top logistics leaders, and entrepreneurs and share their inspiring stories with a holistic twist. Language: en Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Hidden Cost of Poor 3PL Matching for Growing eCommerce Brands With Matt Hertz
Sunday, 28 December, 2025
Matt Hertz is the Founder and CEO of Third Person, a digital marketplace that uses AI to help e-commerce brands connect with third-party logistics (3PL) partners. He is also the Founder of Second Marathon, a consulting company that has helped brands like Walmart, PacSun, and Milk Bar optimize their supply chains. As a seasoned e-commerce and supply chain professional, Matt has over 15 years of experience leading operations at companies, including Rent the Runway and Birchbox. In this episode… Finding the right fulfillment partner can make or break an e-commerce business, yet the logistics industry is crowded, complex, and often opaque. Brands and 3PL companies often struggle with mismatched expectations, inefficient processes, and missed opportunities for alignment. How can these companies cut through the noise and build mutually beneficial partnerships? According to supply chain consultant Matt Hertz, fruitful partnerships begin with clarity; brands and logistics providers must define their needs and strengths before becoming partners. He encourages 3PL companies to say no to poor-fit clients, focus on a clear niche, and build operational discipline, while brands should prioritize fit over reputation or scale. This helps reduce friction and create long-term, scalable relationships. In this episode of The Tao of Pizza Podcast, Mark Hiddleson and Dr. Jeremy Weisz chat with Matt Hertz, Founder and CEO of Third Person, about improving fulfillment partnerships in a fragmented logistics market. Matt shares how AI-driven matchmaking works, why 3PLs must define a clear ideal customer profile, and how curated, small-scale events outperform large trade shows.
