Future Proof

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the worlds leading marketing data and analytics company. In each episode, well have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.
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Language: en

Genres: Business, Marketing, Technology

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Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Episode 4
Friday, 14 June, 2024

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the increasing importance of brand in driving growth. AB InBev’s portfolio includes more than 500 global and local brands; one in every four beers sold globally is an AB InBev product. Corona is the most valuable global beer brand in the 2024 Kantar BrandZ global ranking, and a newcomer to the Global Top 100. Hear more about how AB InBev ensures its business is brand-led and consumer-centric.Find out more: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.