 |
The RevOps Hero PodcastAuthor: ClearPivot
The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline. Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Why the Smartest Marketing Teams Still Bet Big on In-Person Events
Friday, 24 October, 2025
In this RevOps Hero episode, Chris Strom interviews five marketing leaders live at Dreamforce to unpack why top teams still invest in in-person events — and exactly how they plan, execute, and measure them. We cover pre-event planning and process, on-site actions (booth, breakouts, side events), post-event follow-up, and how these leaders run attribution that ties events to pipeline and revenue.You’ll learn:How in-person accelerates trust (and thus deal velocity)What to do leading up to the event (lists, invites, cadences, creative, logistics)On-site tactics that actually convert (meetings, scans, activations)Post-event follow-up that doesn’t feel spammySimple, workable attribution (lead source + campaign influence) and realistic ROI targetsGuests:Ann-Marie Fleming (Traction Complete), Laura Sweet (Riva), Rachel Kim (Mutiny), Milissa Holland (Spaulding Ridge), Aishling Finnegan (Copado)Subscribe for more RevOps and GTM breakdowns.
