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The RevOps Hero PodcastAuthor: ClearPivot
The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline. Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Standard vs. Custom HubSpot-Salesforce Integration
Episode 51
Tuesday, 12 November, 2024
Running a Salesforce-HubSpot go-to-market stack is one of the most common tech setups in businesses today. Many businesses manage it using HubSpot's native Salesforce integration. But some businesses instead choose to build their own custom integration. Why would they do that? Should your company consider custom-building your HubSpot-Salesforce integration as well? We talk with Erick Salvatierra on this exact topic. We discuss topics like: When should you use the standard HubSpot-Salesforce integration? When would a custom integration be better? We discuss specific factors including: sync frequency requirements, field mapping requirements, number of records to sync, compliance requirements, and more. If you decide to build a custom integration, how should you do it?- After the integration is built, how should you do maintenance and error handling? When should you use an iPaaS / middleware solution vs. fully custom-coding an integration? Why should you bother with integration at all? If you're running Salesforce and HubSpot at a medium- or large-sized company, this episode will be incredibly valuable for you. So give it a like and a watch, and hit that subscribe button so that you never miss any future episodes of The RevOps Hero Podcast.
