Radical Content

Author: Eric Gray

Welcome to Radical Content a new content and social marketing show where our mission is to help brands stop interrupting and start connecting. Eric Gray, former head of Fortune 500 Social and Content teams, now the founder of Maverick Content Studio, highlights how content & engagement is the brand-building superpower you are missing. On this podcast we talk to the brand leaders, creators, and storytellers who have built rabid fans, to help us learn how marketing can shift from transactional selling to a brand that entertains, connects, and creates raving fans. Radical Content is a Maverick Content Studio production. Maverick Content Studio is a social and digital-first content agency helping the biggest brands engage the next generation of fans. If you need help with social media, YouTube, podcasting, or building a fan-first content strategy email us at hello@maverickcontentstudio.com.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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8 Red Flags Your Brand Will Never Take Social Seriously
Episode 39
Tuesday, 16 December, 2025

In this episode of Radical Content, I break down eight red flags that signal your brand is holding social back - from lack of resources and outdated leadership mindsets to micromanagement and broken org structures. Drawing on 18 years building social teams at EA SPORTS and Universal, I share real examples, hard truths, and practical ways to navigate these challenges. If you lead social, content, or brand at a company and feel like you’re constantly fighting uphill, this episode will hit home. What You’ll Learn in This Episode:How to recognize when “do more with less” becomes a career-limiting problemWhy legacy, performance-only mindsets make social nearly impossible to scaleWhere social should live in an organization and why reporting structure mattersHow micromanagement kills creativity, speed, and trust on social teamsHow to build business cases that unlock resources, autonomy, and creative freedomWhat it means when a company discourages creators and why that’s a major warning sign 👀 Watch this with your team.📩 Share it with your boss. 📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!MaverickcontentstudioMAVERICK CONTENT STUDIO 💬 Connect with Eric on LinkedIn:LinkedinEric Gray - Maverick Content Studio | LinkedIn 📲 Follow Me on Instagram:InstagramLogin • Instagram 🎥Subscribe to my Youtube Channel:YoutubeEric Gray Episode #39