Jurassic Marketings Tricera-talks

Author: Justin Miller

Marketing, entrepreneurship, and all things small business. Hosted by Justin Miller
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Ep. 93 Direct Mail Is Back: Why It Still Works in 2026
Episode 95
Thursday, 9 April, 2026

In this clip from a direct mail boot camp, Justin Miller explains why direct mail remains effective in 2026: it’s tactile, builds trust, cuts through digital clutter, and gives marketers control over message, audience, and timing. He also outlines common pitfalls — one‑and‑done thinking, lack of systems and follow‑up, and unrealistic expectations — and recommends a slow, consistent approach that complements digital channels to create reliable long‑term ROI.