Jurassic Marketings Tricera-talks

Author: Justin Miller

Marketing, entrepreneurship, and all things small business. Hosted by Justin Miller
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Episode 83 Fix the Leaks: Why More Leads Won't Save Your Business
Episode 85
Monday, 19 January, 2026

Justin Miller breaks down the two sides of lead work — lead generation and lead conversion — and why businesses often neglect conversion while chasing volume. He identifies common "leaks" in the funnel (unclear offers, weak follow-up, waiting for prospects to self-convert, and confusing calls to action) and gives a simple action plan: pick one conversion goal, create a clear CTA, build a basic follow-up system, and iterate to improve results.