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The Product PodcastAuthor: Product School
Hosted by Product School Founder & CEO Carlos Gonzalez de Villaumbrosia, The Product Podcast features candid conversations with product management executives from the world's best tech companies like Google, Meta, Netflix, Airbnb, and Amazon.New episodes release weekly, unveiling actionable frameworks, unconventional best practices, and real-world examples you can implement immediately.Perfect for senior product managers, directors, and VPs hungry to build better products, stronger teams, and drive innovation at scale. Language: en-us Genres: Business, Careers, Education Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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TikTok VP of Product on Turning Video-First Feeds into a Full E-Commerce Platform | David Kaufman | E291
Episode 291
Wednesday, 8 April, 2026
TikTok has officially crossed 200 million monthly active users in the US — but the real story is what they've built underneath the surface.In this episode, Carlos González de Villaumbrosia, CEO at Product School, sits down with David Kaufman, Vice President of Product at TikTok, to go deep on the platform's transformation into a full end-to-end commerce engine. David breaks down how TikTok is using AI to automate everything from creative generation to affiliate-based promotion — so merchants can upload a catalog and let the platform handle the rest.If you want to understand where social commerce is heading, this one is essential listening.What you'll learn:Why removing steps from the purchase funnel is the single biggest growth lever for modern product teams.How TikTok's generative AI tools allow merchants to produce high-performing video creative at scale without a production team.The shift from spontaneous live streams to scheduled commercial events driving $1M per hour in sales.How TikTok balances feed, commerce, search, and messaging as four distinct monetization pillars.Key takeaways:The most successful products in the AI era put the user directly at the point of transaction.Organic creator content consistently outperforms traditional high-production advertising.A long-tail creator ecosystem can promote a 100,000-item catalog automatically through affiliate-based commission.Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: David KaufmanSocial Links:Find out more about Product School hereFollow our Podcast on TikTok hereFollow Product School on LinkedIn here
