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Leaders in Customer Loyalty, Powered by Loyalty360Author: Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#523: Leaders in Customer Loyalty: Brand Stories | How SharkNinja Drives Customer Loyalty through Customer Engagement
Thursday, 30 April, 2026
Send us Fan MailEven as SharkNinja has grown into a home goods behemoth with a market cap over $17 billion, the fundamental expectations of its customers have remained the same: They want to see the company deliver the same value it has always provided them. Known for its Shark vacuums and its Ninja blenders among other products, SharkNinja still focuses on one consumer at a time. Or to put it another way, CEO Mark Barrocas has often said that the goal is to build the business one five-star review at a time. For SharkNinja, providing value to its customers goes beyond just delivering great products. It’s also about delivering top-notch customer service that creates a superior customer experience. Jake Finch, Vice President of Global Customer Experience for SharkNinja, has seen customer experience become a much more holistic deliverable for companies today.
