Full-Funnel B2B Marketing Show

Author: Andrei Zinkevich

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.Learn more about full-funnel b2b marketing here: https://fullfunnel.io
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Language: en

Genres: Business, Marketing

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Episode 166: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby
Thursday, 3 July, 2025

Struggling with misalignment between your marketing and sales teams? You’re not alone. Many organizations face friction when these critical teams operate in silos—leading to missed opportunities, wasted resources, and slower growth.In this webinar, we uncovered actionable strategies to bridge the gap between marketing and sales, ensuring seamless collaboration and revenue growth.🔍 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻: ✅ Why Are We Misaligned? – The root causes of disconnect between marketing and sales. ✅ What Does Sales Really Want? – How marketing can better support sales priorities. ✅ Balancing Brand Building & Sales Activation – Driving long-term growth and short-term revenue. ✅ Operationalizing the Partnership – Practical steps to align processes, KPIs, and goals. ✅ Sales Compensation & Incentives – Structuring rewards to benefit both teams.💬 Got questions or insights? Drop them in the comments—we’d love to hear from you! 👍 Enjoyed this webinar? Like, subscribe, and hit the bell (🔔) to stay updated on future events!RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/Mason on Linkedin: https://www.linkedin.com/in/masoncosby/