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The Finance & Accounting ShowAuthor: Business Talk Library
This is the go-to place for practical insights for business where Accounting and Finance meet Business Strategy. Hosted by Terrell and Lola Turner; Finance leaders with experience from some of the largest companies in the world. On this show, we dive into some of the most pressing topics in business and feature interviews with CFOs, Accountants, and Finance experts from around the world as they share lessons learned and best practices. Language: en-us Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Patience is Key to a Successful Marketing Strategy
Friday, 22 August, 2025
Why Patience is Key to a Successful Marketing StrategyIn this episode, Terrell discusses the importance of patience and consistency in building an effective marketing strategy. He shares a personal analogy of planting a garden to illustrate how growth takes time – similar to developing a solid brand and customer base. Terrell provides insights on how he adapted his marketing efforts during the COVID-19 pandemic, shifting from working with restaurant owners to focusing on law firms. He emphasizes the importance of delivering value, building relationships, and staying consistent, drawing on experiences of creating valuable content, attending conferences, and nurturing referrals. Tune in to learn how to cultivate a lasting brand and customer loyalty in your business journey.00:00 Introduction: The Patience Required for Marketing Success00:35 Personal Anecdote: Gardening and Business Growth01:19 Starting a Business During COVID-1901:52 Building Relationships and Creating Value03:44 Pivoting to a New Client Base: Law Firms04:34 Establishing Trust in the Legal Industry06:09 Consistency and Brand Development08:13 Engaging with Industry Associations08:57 Conclusion: Nurturing Relationships for Long-Term Success
