 |
Tales From The PROSTales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Author: Michael Georgiou: Imaginovation, CMO, Entrepreneur, Podcaster, Influencer
Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency. If youre a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, youll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space. Whether youre scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff. Language: en Genres: Business, Entrepreneurship, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Ep 74 - Why SaaS Startups Fail: Lessons From the Trenches
Episode 74
Thursday, 27 November, 2025
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence open up about the hidden challenges that quietly derail SaaS startups. These issues often go unnoticed until it is too late, and they rarely have anything to do with funding or technology. Instead, the real problems show up in planning, leadership, market understanding, and the founder’s mindset.Drawing from real stories and years of working closely with founders, they talk about why a strong business model matters, how emotional resilience shapes decision making, and why continuous innovation is a non-negotiable part of building a lasting SaaS product.If you are building or growing a SaaS startup, this conversation will help you recognize the early signs, avoid common traps, and build with more clarity and confidence.🎯 Highlights You Won’t Want to MissThe real reasons SaaS startups fail behind the scenesWhy planning and direction matter more than a “unique idea”Market validation that actually reflects user demandHow mindset and emotional resilience shape every decisionWhy branding and differentiation influence tractionThe role of leadership in keeping teams aligned and motivatedHow continuous innovation keeps your product alive🎧 Listen and SubscribeSpotify: https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZApple Podcasts: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192YouTube: https://www.youtube.com/@Imaginovation/podcastsSoundCloud: https://soundcloud.com/talesfromthepros🗂 Topics We CoverWhy planning and clarity decide how fast startups growWhat real market validation looks like and why feedback mattersThe emotional side of being a founder and staying resilientHow branding shapes trust and early adoptionWhat a sustainable SaaS business model includesHow leadership influences team culture and progressWhy innovation can never stop after launch💡 TakeawaysPoor planning and unclear direction quietly kill SaaS startups.Founders need a strong, realistic mindset to get through challenges.Market validation must come before building, not after.Emotional resilience helps founders make better long-term decisions.Good branding and differentiation help a product stand out.A sustainable business model is essential for long-term success.Leadership shapes team motivation, culture, and productivity.Continuous innovation keeps your product relevant and competitive.⏱️ Chapters00:00 Introduction to Silent Killers of SaaS Startups02:56 The Importance of Planning and Mindset05:57 Understanding Market Validation and User Feedback08:56 Navigating Challenges and Emotional Resilience11:55 The Role of Branding and Differentiation14:48 Building a Sustainable Business Model17:38 Leadership and Team Dynamics20:37 Continuous Innovation and Adaptation23:55 Conclusion and Key Takeaways
