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Brand You Personal BrandingAuthor: Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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[#54] Big Picture vs. Boots on the Ground: Holding the Tension and a Final Farewell
Wednesday, 21 October, 2026
While I was in Dallas for work a few weeks ago, my mother's husband of 15 years, Chick, passed away at 90. My flight home took me, by coincidence, over his final resting place in Virginia. Being in the sky grounds me. From 30,000 feet, everything that felt urgent an hour ago shrinks. The traffic, the buildings, the deadlines. The plane descends, and buildings enlarge. Cars speed up. Our minds shift to what we have to do on the ground. We clutch our phones, ready to switch off Airplane Mode. I've spent several thousand hours in the air and window seat views help me hold two things at once: the big picture and boots on the ground. Big pic: Chick made the most of life. He was a priest until 55, then made up for lost time with three marriages, haha. He never told a joke he didn't like! Boots on turf: there is a memorial this week, family to be with, and later this year, a Christmas Day that would also have been his birthday. If you feel buried in the day-to-day, find a window seat. If you feel a bit too up in the clouds, appreciate the boots on the ground impact of the people in your life. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com 1:1: Private Advisory for those who want a strategic partner for their brand, message, and IP, with direct access to me. Application here: https://mikekim.com/advisory Get my books: You Are the Brand (Wall Street Journal bestseller): my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN Own Your Brand, Own Your Career (with Andy Storch): personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4eDQXQN Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/
