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The Marketing MinutesAuthor: Davis Advertising
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Episode 28 – Developing Brand Personality & Why It’s Vital
Episode 28
Tuesday, 13 April, 2021
Steve & Garrison discuss the importance of developing and marketing an effective brand personality. They delve into the process and lift up the curtain on some of the behind-the-scenes magic, discussing both brand refreshes and new brands, and why the personality is such an important foundational piece.












