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How Consumers Really Make Decisions with Dan Ariely
Episode 110
Friday, 5 December, 2025

In this episode of the Growth Manifesto podcast we’re speaking with Dan Ariely - author of the book Predictably Irrational - about how and why consumers make “irrational” decisions, what that really means, and how brands can ethically use these insights to design better products, pricing, and experiences.

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