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The Virtual CMOAuthor: Eric Dickmann
The Virtual CMO is a podcast for experienced professionals building sustainable solo, fractional, advisory, or expert-led consulting businesses. Hosted by Eric Dickmann, founder of The Five Echelon Group and a fractional CMO, the show explores how independent experts turn their experience into authority, trust, client opportunities, and multiple income streams.Each episode features candid conversations with fractional executives, consultants, advisors, coaches, authors, founders, and community builders who share the real lessons of building a business around their expertise. The show goes beyond polished success stories to examine positioning, offer design, pricing, referrals, business development, thought leadership, AI, marketing execution, and the emotional realities of working independently.Whether you are a fractional executive, consultant, advisor, coach, or an experienced professional rethinking the traditional corporate path, The Virtual CMO helps you build a more visible, trusted, and commercially viable business around your expertise. Language: en-us Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Marketing Earns Its Seat At The Table When It Speaks Revenue with Dana Marxer
Episode 2
Monday, 20 April, 2026
Followers, clicks, open rates, and impressions can make a marketing dashboard look busy, but they rarely answer the question your CEO and CFO actually ask: how much revenue did marketing influence? Eric Dickmann sits down with Dana Marxer, CEO of RevOps automation company ayeQ, to unpack what it really takes for CMOs to align marketing to pipeline, bookings, and predictable growth in today’s economy. We get specific about the language shift CMOs must make to earn influence at the leadership table. Dana explains why marketing should still track leading indicators internally, but present outcomes externally in terms that matter to the business: bookings contribution, pipeline impact, spending efficiency, conversion efficiency, and sales velocity. We also explore how brand investment can lift lead conversion, and why data-backed proof is often the only way to win support outside the marketing team. Then we tackle the hard part: B2B marketing attribution. Long sales cycles, multiple stakeholders, and siloed systems between marketing automation and CRM make it difficult to validate what actually moved a deal forward. Dana explains why black-box models fall apart and what happens when you connect marketing activity to the sales pipeline through a unified data model and time-based business logic. The result is a clearer view of which channels drive closed bookings, where the funnel breaks, and how to design a revenue engine that marketing and sales own together. If you’re a CMO, CRO, CEO, or CFO looking to improve marketing ROI, revenue operations, and go-to-market predictability, this conversation will help you rethink what you measure and how you act on it. Subscribe, share this with a revenue leader on your team, and leave a review with the one metric you wish your company trusted.For show notes, references, and links, visit: https://podcast.ericdickmann.com/show/the-virtual-cmo/marketing-earns-its-seat-at-the-table-when-it-speaks-revenue-with-dana-marxer/Send us your questions or commentsA fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.comFor additional information and insights, visit https://podcast.ericdickmann.com/Be sure to check out Eric's other show, Beyond Expertise!
