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IPA PodcastThe IPA is the professional body for advertising, Author: Institute of Practitioners in Advertising (IPA)
The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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New Business Diaries: Gareth Evans and Becky McKinlay
Tuesday, 1 April, 2025
In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships.
