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The Inches: A Podcast About Sports SponsorshipAuthor: Nick Lawson & Rich Franklin
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business! Language: en-us Genres: Business, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Rookie & The Vet: The Value of Impressions VS. Results in Sponsorships
Thursday, 10 September, 2026
Let's face it, historically the sponsorship world has been primarily built on impressions. The opportunity to BE a part of game day, usually with a logo or on field/court/ice activation.BUT the rest of the advertising world has shifted to a performance model. Results are everything in building your budget.So where do we go from here in the sponsorship world. How do we adapt?On this episode, we dive into the value of impressions vs. results and how the sponsorship industry can shift to drive more value & revenue.To download the College Sports Sponsorship Activation Benchmark Report referenced in the episode, Click HERE.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.
