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The Inches: A Podcast About Sports SponsorshipAuthor: Nick Lawson & Rich Franklin
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business! Language: en-us Genres: Business, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Rookie & The Vet: How Timing Affects Every Part of your Sponsorships
Thursday, 2 July, 2026
Timing is everything in sales. Making sure that you are there when the customer needs you the most. Finding the right timing for recaps. All the way to giving your promotion enough time to work.On this episode of The Inches, we dive into specifically how you can infuse timing into your sponsorship strategy and playbook for success.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.
