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The Inches: A Podcast About Sports SponsorshipAuthor: Nick Lawson & Rich Franklin
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business! Language: en-us Genres: Business, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Rookie & The Vet: Selling OT & Extra Innings in Sponsorships
Thursday, 30 October, 2025
We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended.Most of the time, it is one of the most exciting moments in sports.But should that just be a 'given' for sponsors? Or can you sell into this unique space?This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
