BizNinja Entrepreneur Radio

Author: Tyler Jorgenson

Join Tyler Jorgenson, a lifelong entrepreneur, as he interviews business owners, authors, CEOs, marketers, and innovators. Learn more about BizNinja Entrepreneur Radio here: https://bizninja.com/ If you're looking for a podcast on entrepreneurship that is under 30 minutes and jam-packed with awesome info, this is it. Past guests include Tim Ferriss, Neil Patel, Peter Shankman, and many other successful entrepreneurs. Currently BizNinja - Entrepreneur Radio airs on ABC News Radio KMET-1490 out of Redlands, California
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Language: en

Genres: Business, Education, Entrepreneurship, Self-Improvement

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The Market-First Method That Changes Everything About E-Commerce
Episode 1518
Monday, 7 July, 2025

You know you’re in for a wild ride when Tyler brings back the Trey Lewellen—e-commerce madman, viral offer wizard, and occasional chaos wrangler. In this electric follow-up to his first appearance in 2019, Trey drops back into BizNinja Radio from literal paradise (yes, St. Thomas) to catch us up on scaling flashlights to $30M in 2.5 months, surviving lawsuits, and now running a lean empire off nothing more than a smartphone and a solid Telegram group.Trey breaks down the “market-first” method that flipped his e-comm game upside down—building audiences before building products. Forget warehouses full of dead inventory. Trey’s strategy: ask what people want, sell it to them first, then fulfill. Oh, and he’s doing it all with zero employees, freelancers who outwork traditional hires in a quarter of the time, and affiliate partners who move mountains (and a whole lot of product). The guy’s basically playing 4D chess with a Shopify store.And if you think that's wild, just wait—Trey's now tackling TikTok Shop, WhatsApp, and Discord as the new frontier for selling. He’s ditching email and SMS (too old, too risky) and betting on micro-influencers, direct-to-niche strategies, and building real communities. Oh, and spoiler alert: He’s launching a free challenge to help you build your own $28K/month recurring revenue machine. Buckle up. This one’s a masterclass in modern entrepreneurship. Key TakeawaysBuild audiences first, products second. Let your market tell you what to sell.Freelancers > full-time staff: scale smarter with lean teams.Affiliate partnerships can explode your growth—find the right players and pay them well.Email and SMS are dying—Discord, TikTok Live, and WhatsApp are the future.Always plan for scale. $30M months sound fun... until the lawsuits roll in.Aim for 1,000 subscribers at $28/month. That’s your escape plan. Chapters00:00 Welcome Back Trey Lewellen01:00 From Loan Leads to E-Commerce Breakthrough03:00 The $100K T-Shirt Hustle04:00 Market-First Approach Explained06:15 Scaling to $30M and the Chaos That Followed10:00 Running a Business with No Employees13:00 Affiliate Marketing Secrets (Uncle B & Beyond)17:00 Finding Hidden Affiliate Powerhouses22:00 The Rise of TikTok Shop, WhatsApp & Discord26:30 Why Email & SMS Are Dying28:30 Trey's Free Challenge to Build Recurring Revenue