BizNinja Entrepreneur Radio

Author: Tyler Jorgenson

Language: en

Genres: Business, Education, Entrepreneurship, Self-Improvement

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How Dugout Mugs Hit It Out of the Park with Lifestyle-First Entrepreneurship
Episode 1538
Monday, 8 December, 2025

Some entrepreneurs chase the money. Others chase the hype.But the best ones? They build something awesome and build a life they actually want to live.In this episode, I sit down with Kris Dehnert, the powerhouse behind Dugout Mugs, a wildly creative brand turning baseball bats into drinkware and generating $56M+ in sales along the way. Kris shares how a brush with death became the wake-up call that led him to bet big on a product fans LOVE, and a lifestyle he’s proud to model for his kids.We go deep on:Building an empire from a ridiculously cool idea ⚾➡️☕Why freedom is the most valuable entrepreneurial currencyHow to scale without crumbling your systems (or sanity)Partnerships, pivots, and the power of “If this → then that” decision-makingSelling fun products that actually mean something to the buyerWhy chasing happiness often leads to more money — not less And yes… we geek out on supply chains, Teespring glory days, Inc. 5000 wins, and what happens when baseball legends start repping your product without being paid a dime.This episode is for founders who want BOTH:A business they’re proud of.And a life they’re excited to wake up to.-----Key TakeawaysLifestyle by design > Hustle by defaultBreak systems once — then rebuild RELENTLESSLY for scaleKnow your customer better than they know themselvesMomentum loves courage — but systems keep you aliveHappiness is a strategy, not a side effect