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Retail RemixThe rules of retail are constantly changing. Author: Retail TouchPoints
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await. Language: en Genres: Business, Business News, News Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Whatnot Made Live Shopping Click in America
Episode 280
Monday, 20 April, 2026
After years of hype around live shopping in the U.S., Whatnot looks like it might be one of the first companies to truly make the model stick at scale.In this episode of Retail Remix, host Nicole Silberstein speaks with Whatnot’s VP of Categories and Expansion Armand Wilson about why the platform’s community-first approach is resonating with Western consumers. Armand explains how Whatnot evolved from a collectibles marketplace built around trust into a live shopping platform spanning hundreds of categories — everything from trading cards to tomahawk steaks — and how live commerce creates a more human, transparent and personalized shopping experience than traditional ecommerce.Key TakeawaysWhy Whatnot’s model differs from live shopping in China and is built more around community and expertise than mass product pushing; How the platform grew to more than $8 billion in GMV in 2025, doubling year over year; Why trust, transparency and seller expertise are central to the Whatnot’s experience; How the platform’s algorithm blends social engagement signals and purchase intent to surface the right streams to the right buyers; Why categories like beauty and food are opening up new opportunities; What makes a successful Whatnot seller (hint: it has more to do with business fundamentals than a sparkling personality, although that certainly helps); andWhy Armand believes 2026 could be the year live shopping goes mainstream in the U.S. Related LinksExplore live shopping on Whatnot and discover sellers across categoriesRelated reading: Gary V on the Shifting Landscape of Attention and the Death of Don Draper MarketingGet more retail industry insights from Retail TouchPointsSubscribe and catch up on all episodes of Retail Remix
