Real Talk about Marketing

Author: Acxiom

An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
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Genres: Business, Marketing, Technology

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#76 - Asking Marketing Questions that Technology Can Answer | Real Talk about Marketing an Acxiom Podcast
Episode 76
Tuesday, 18 November, 2025

In this episode, Erin Foxworthy of Snowflake joins the podcast to discuss the future of media and advertising, including the importance of first-party data, governance and privacy, and the role of AI in modernizing marketing infrastructure. The Erin, Kyle and Lorel also delve into democratizing data, common organizational challenges around measurement, and how to leverage cloud technology for faster, more governed, and collaborative insights. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.