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Product: Knowledge the Product Marketing PodcastWere all obsessed with product brands, especially those driven by a vision and purpose. Author: Graphos Inc.
Were all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. Its the podcast about creating and marketing SaaS, B2B and consumer products people truly need. Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product marketing agency, he flushes out insights and creates a window into the fascinating world of product Go-to-Market strategy and successful product launches. https://graphosproduct.com/ Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Making Customers Say, “I Need That” – The Art of Irresistible Products
Episode 34
Friday, 18 October, 2024
In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, Laurier shares key insights on how to create products that resonate deeply with consumers.Key points covered:The psychology behind why people buy certain productsHow to transform a product from a "want" to a "need"The CLIMB™ framework for understanding product benefitsThe concept of the "Coveted Condition™" in product developmentStrategies for effective product validationOvercoming consumer resistance to new productsThe three selves of the consumer: Remembering, Experiencing, and Third SelfCreating intuitive user interfaces through natural mappingThe importance of storytelling in product marketingScaling strategies while maintaining focus on core customer needsLaurier emphasizes the importance of understanding deep-seated customer needs and aspirations to create truly compelling products. He introduces novel concepts like the "Third Self" and provides practical advice for product developers and marketers.Whether you're a startup founder, product manager, or marketing professional, this episode offers valuable insights to transform your approach to product development and marketing.Get your copy of "I Need That" now: HardcoverPaperbackKindle eBookAudible Audio BookVisit Laurier Mandin’s author site and sign up for his DAILY “Need Feed” emails at lmandin.comGet product insights, learn about Graphos Product and read the Graphos blog at graphosproduct.comDon't forget to subscribe to our podcast for more insights on product development, marketing, and innovation!
