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Everything CoworkingAuthor: Jamie Russo
The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She was the Executive Director of the Global Workspace Association for 5 years. Since 2018, she's been helping coworking spaces start and run profitable coworking spaces. Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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414. 4 Things Coworking Space Owners Are Overspending On
Thursday, 12 February, 2026
What happens when good intentions meet bad ROI? This week, Jamie tackles the spending decisions that quietly drain coworking operators' margins—and shares what to do instead. Fresh from working with clients who are making these exact mistakes, Jamie breaks down the four most common areas where operators overspend: marketing agencies that don't understand local business, IT retainers that sit unused, social media managers in markets where Instagram doesn't drive leads, and $20,000 custom websites that look beautiful but don't convert. This episode is direct, practical, and yes—a little bit of a rant. But if you've ever wondered whether you should hire an agency, pay for an IT retainer, or invest in a custom site, you need to hear this. We talk about: Why most marketing agencies can't deliver ROI for single-location operators (and the one exception) How to set up your IT infrastructure once and stop paying monthly retainers The truth about social media for coworking spaces—and when it actually works What makes a website convert versus just look pretty Why studying marketing as a business owner will save you tens of thousands of dollars If you're a new operator trying to figure out where to invest—or an experienced one wondering why your margins feel tight—this episode will help you make smarter decisions with your budget. Resources Mentioned in this Podcast: SpaceFully Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube
