The Marketing Companion

Author: Mark Schaefer

The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."
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Language: en

Genres: Business, Careers, Marketing

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First or Fast Follower? 3 AI-Era Rules for Marketers
Episode 4
Monday, 23 February, 2026

Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough.