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Lay of the BrandAuthor: Merritt Group
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn whats new, whats working and whats next. Language: en-us Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The secrets of cyber influencer marketing - Part 2
Episode 37
Wednesday, 20 August, 2025
Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for.Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red Communications, and John Hammond, principal security researcher at Huntress and content creator and founder of Just Hacking Training, and also one of the top influencers in cybersecurity. We'll pick up the conversation from where we left off.
