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Lay of the BrandAuthor: Merritt Group
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn whats new, whats working and whats next. Language: en-us Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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AI Thought Leadership: What's Missing and What Works
Episode 39
Tuesday, 17 March, 2026
When AI puts out generic surface level content, it doesn't build credibility and it doesn't sound like an actual person. And it absolutely doesn't deliver fresh ideas. So it's not really thought leadership. It's just more words.So what can marketers do? Well, that's why we're talking with Raj Khera, CEO of Make Media, to talk about why thought leadership, especially AI-generated content, misses the mark way too often, and what trust and discoverability look like now, and especially how you can show up with ideas that actually break through.
