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Lay of the BrandAuthor: Merritt Group
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn whats new, whats working and whats next. Language: en-us Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The secrets of cyber influencer marketing - Part 1
Episode 36
Wednesday, 23 July, 2025
Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed.It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR: * Michelle Schafer, a Merritt Group partner who heads the agency’s security practice* Robin Campbell-Burt, the CEO of Merritt Group’s global PR agency partner, Code Red Communications* John Hammond, Principal Security Researcher at Huntress, and Content Creator & Founder of Just Hacking Training — and also one of the top influencers in cybersecurityCheck out our show notes page at www.LayoftheBrand.com to download the Merritt Group/Code Red survey report.
