Speaking of Psychology Author: American Psychological Association "Speaking of Psychology" is an audio podcast series highlighting some of the latest, most important and relevant psychological research being conducted today. Produced by the American Psychological Association, these podcasts will help listeners apply the science of psychology to their everyday lives. Be a guest on this podcast Language: en Genres: Health & Fitness, Life Sciences, Mental Health, Science Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Catching fire: What goes viral and why? With Jonah Berger, PhD
Episode 368
Wednesday, 25 February, 2026

Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and anger; whether online and offline sharing differ; and what his research can tell us about the spread of misinformation. Learn more about your ad choices. Visit megaphone.fm/adchoices

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