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Brick by Brick: Building Insurgent BrandsAuthor: DSG Consumer Partners
DSG Consumer Partners has partnered insurgent brand founders since 2012. Join us as we speak with the best minds across the world on building insurgent brands brick by brick in a sustainable manner. If you are passionate about brands and building businesses sustainably, this is for you. Explore all our episodes at https://bit.ly/3SCMRvH Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Dot & Key Story | Building a top skin care brand with 500Cr+ scale & 15%+ EBITDA
Monday, 4 August, 2025
In this episode, we sat down with Suyash Saraf, CEO and Co-founder of Dot & Key, one of India's most profitable beauty and personal care brands. With revenues exceeding 500 crores and EBITDA margins of 15%+, Dot & Key has achieved what most D2C brands struggle with - massive scale with concentrated focus on just two categories: moisturizers and sunscreens.In this candid conversation, Suyash reveals:→ Why they chose to dominate categories instead of diversifying→ How they built multiple hero products in sunscreen while competitors failed→ The real reasons behind their stagnation period and comeback strategy→ Their contrarian approach to capital efficiency and profitability-first growth→ Why they rejected the typical VC playbook and raised only 50 crores→ The organizational changes needed when scaling from 0-100 to 100-500 crores→ How they attracted top talent to Kolkata without a startup ecosystemFrom near-failure in 2021 to becoming every BPC founder's benchmark, this is the untold story of building India's most focused beauty empire.Whether you're a founder or just someone curious about the consumer startup world, this is a masterclass you don't want to miss.Visit DSGCP : https://www.dsgcp.comYou can also watch the full episode on the DSGCP website.
