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The Good Food CFO podcastThe go-to podcast and newsletter for purpose-driven food founders building toward their first 1million featuring interviews, founder stories, and financial insights focused on building profitable, mission-aligned brands. Author: The Good Food CFO
Join Food Industry Finance Expert Sarah Delevan as she breaks down the need-to-know financial concepts for running a profitable food business, shares case studies and lessons from around the food industry, and highlights the many different ways to build a successful food business on your own terms through conversations with founders and industry experts. thegoodfoodcfo.substack.com Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Traditional Bookkeeping Isn't Serving Small Businesses - So We’re Reimagining It
Tuesday, 7 July, 2026
For years, food founders have had exactly two bookkeeping options:* Pay a bookkeeper hundreds of dollars a month (and hope they understand your industry and provide accurate & timely numbers)* Do your own bookkeeping (with no access to guidance or support)And if we’re being honest, the third option… don’t think about it until tax time.There was never anything in between.Until now.In this episode of The Good Food CFO Podcast, Sarah Delevan sits down with Jennifer DeFilippo, Founder of Hello Jenn D, to share how they’re reimagining bookkeeping support for small food businesses and truly meeting founders where they are in their bookkeeping and financial journey.Here’s what this episode covers:* The founder feedback Sarah got that inspired this new take on bookkeeping support* How the most common bookkeeping mistakes - overestimating income and not capturing all expenses - hurt cash flow and increase your tax bill.* The three new ways all founders can get budget-friendly bookkeeping support, from monthly office hours, to 1-on-1 sessions, to done-for-you servicesLearn more about The Good Food CFO Software at https://thegoodfoodcfo.com/software_______________________________________________________________The Good Food CFO software offers independent food businesses a low-cost and partnered approach to financial strategy and day-to-day financial management. Our mission is to create innovative tools and resources that provide founders critical financial insights, education and support to build profitable businesses. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com
