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Loan Officer Marketing with Chris JohnstoneAuthor: Chris Johnstone
This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom. Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life. To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com Join our new Facebook group to become part of our community of top producers! Join Our Facebook Group: https://www.facebook.com/groups/connectionincdigitalmarketingmastermind Facebook - https://www.facebook.com/cwjohnstone Instagram - https://www.instagram.com/_chrisjohnstone_/ LinkedIn - https://www.linkedin.com/groups/14111919/ TikTok - https://www.tiktok.com/@chrisjohnstone_ Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Become the "Second Opinion Lender" AI Recommends to Borrowers
Episode 238
Thursday, 16 April, 2026
In this episode of LoanOfficerPodcast.com, host Chris Johnstone reveals a powerful new AI-driven lead source that's already helping one of his clients close 40% of their loans from AI referrals — and shows loan officers how to position themselves as the go-to "second opinion lender" that AI tools like ChatGPT recommend when borrowers upload a competitor's quote. AI is already sending borrowers to your competitors — Chris breaks down how consumers are uploading loan quotes and pre-approvals into ChatGPT and asking it to find them a better deal, and exactly how to make sure AI is recommending you as the alternative lender in your market. Live build: a second opinion calculator tool — Chris walks through using Claude Code to build a custom mortgage comparison tool that loan officers can embed directly on their website, turning AI-referred visitors into captured leads with a real workflow. Train AI to see you as the expert — Learn the weekly content strategy that teaches ChatGPT, Grok, and Gemini that you're the authority on specific loan products in your market, so AI consistently surfaces your name when borrowers are ready to take action. If you're a loan officer who wants to stay ahead of where the leads are going, subscribe to LoanOfficerPodcast.com so you never miss an episode. And if this episode gave you value, please take 10 seconds to leave us a 5-star rating — it helps us reach more loan officers just like you. ⭐⭐⭐⭐⭐
