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Food Marketing Nerds Restaurant and CPG Marketing PodcastAuthor: Blue Bear Creative
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com to download your free social media e-book. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn
Episode 28
Wednesday, 18 November, 2020
On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a sweetener is pretty new in the US, date syrup has been around for a long time – as in, dating back to the biblical era. During a trip in the Middle East, David and his best friend, Brian, tried date syrup for the first time and became obsessed. Realizing there was nothing like it sold in the US, David and Brian soon partnered up, founding what would become D'Vash. In just a couple years, D'Vash went from two friends selling their Original Date Syrup at Farmers Markets, to now, where they're sold in over 5000 stores, and have a growing product line. On today’s episode, David takes us through how he and his partner scaled the business up, from developing the product, to shifting to a co-packer, to landing the golden ticket of their first Walmart PO. Obviously things have been going pretty well for D'Vash, but there were certainly bug learnings in the process, which David shares in today’s episode. Whether you’re thinking of starting your own food company, in the midst of scaling, or are trying to gain more market share, David’s interview will leave you with plenty of savvy marketing ideas applicable at almost any size company. David's Recommended Reads: Scaling Up by Verne Harnish Learn More About D’Vash at: @dvashorganics on Instagram dvashorganics.com Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.
