Agency Thinking

Author: Mark Kelly

Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more. In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy. Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies? Agency Thinking is brought to you by agency growth coach Mark Kelly. Season 1 was produced by Word and Mouth.
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Language: en

Genres: Business, Management

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Strategies for Building Effective Agency Services and Systems
Episode 2
Tuesday, 24 September, 2024

Note this is another AI-generated review of some of my written guides. In this case, 2 separate guides that are linked but I'd never tried to synthesize them, until I used NotebookLM to do that. AI does a pretty good job here IMHO and I got some interesting insights listening to the 'hosts' talk through my 2 guides. (1. "Effective agency systems" - which focused on establishing efficient operational systems, encompassing processes, platforms, and people management within a digital agency. 2. "Avoiding The Pitfalls of launching new services" - which provided a roadmap for launching and growing successful digital services, highlighting common pitfalls and strategies for overcoming them.) Agency Owner or Account Handler? Let me know what you think!