 |
Be Known Online - Systems to Scale Your Coaching & Course BusinessAuthor: Be Known, LLC
Stuck at a plateau in your coaching or online course business? You're in the right place. This isn't another podcast chasing marketing 'hacks' or trends. This is the playbook for installing the marketing, sales, and operational systems required to evolve from "creator" to 7-Figure CEO. Listen in as we pull back the curtain on what it really takes to scale past the 6-figure plateau into 7 & then 8 figures. No BS, no vague strategy - just the actionable tactics you need to scale your impact and income, without scaling your hours. You deserve to Be Known! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
[Hiring & Scaling] — Why Grit Beats Resumes When Building a Growth Team (with Amy Gregory Weber)
Tuesday, 6 January, 2026
Hiring and scaling lessons for founders who want to build aligned teams that grow without stalling or costly mis-hires.Most founders think growth problems come from bad tools or weak strategy.In reality, companies stall because they hired the wrong people for the wrong roles.In this conversation, Daniel Pope sits down with Amy Gregory Weber, founder of Vetta Sales Consulting, to unpack why resumes are relics and why modern companies must hire for grit, coachability, and alignment.Drawing from 30 years of enterprise sales leadership at Cisco, Microsoft, McAfee, and Twilio, Amy explains why psychometrics outperform job titles when scaling from startup to mid-market.This episode is for founders, consultants, and leaders who feel stuck at the base of the trail and need clarity on hiring, leadership, and focus before growth can happen. TL;DRMost companies don’t fail because of strategy—they stall because they hired people who looked right on paper but weren’t right for the role.Key TakeawaysResumes are poor predictors of real-world performanceHiring for past experience often creates future misalignmentGrit and coachability outperform credentials at every stagePsychometrics reveal strengths resumes completely missFounders often scale before roles and people are alignedNiching down in hiring creates faster, cleaner growthTime-Stamps00:00 – Why tools and strategy fail without the right people00:15 – “Resumes are relics” and what actually matters in hiring01:27 – Amy’s journey from enterprise sales to entrepreneurship03:43 – Why people + process is the real growth lever04:04 – The hidden cost of hiring based on past experience06:49 – Why you must niche down to raise up08:30 – Ego, leadership, and starting from zero again10:06 – Selling belief, not just a product11:36 – Grit and coachability as non-negotiables16:41 – Using psychometrics to uncover who people really are19:58 – Scale-up vs mid-market growth challenges25:14 – Knowing where you are on the mountain before climbing higherGuest & Resource LinksLearn more about Amy Gregory Weber and her methodology: https://vettasales.comExplore done-for-you growth systems: https://beknownonline.com/start
