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Small Talk | The B2SB Marketing® PodcastAuthor: Cargo
Small Talk has been the go-to hub for the insights and research Big Brands need to reach, engage and motivate Small Business Owners. Now Small Talk comes in podcast form! About time, right? Each episode is hosted by two of Cargos resident SBO experts: Founder and CGO, Dan Gliatta, and President, Miki Velemirovich. Together, they will offer their unique perspectives and invaluable insights into the mindsets of this demo. They will also be joined by thought leaders, marketing experts, and innovative creators who are able to shed even more light on the challenges and opportunities you have. Their informative and fast-paced conversations that will help Big Brands reach Small Business Owners betterand help all of us better understand whats next. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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E2: Responding to Shifting Consumer Behaviors
Episode 2
Monday, 18 January, 2021
In the second wave, er, episode of Small Talk, the B2SB Marketing® Podcast, we are joined by David Talach from business tech pioneer, Square Inc, as we explore the consumer shift and its reverberations across every industry. It happened quickly and powerfully: a pandemic that almost immediately changed the way consumers shop for, buy, and experience offerings from Small Businesses. SMBs adapted to keep with new demands. Big Brands have the opportunity to develop and market new products and services to help SMBs. But how?In this episode, we discover what Square did to give SMBs more of what they need: pre-ordering options, curbside pick-up, the resurgence of the QR code—and they did it all with meaning and purpose.
