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The Persuasion Lab with Martin MedeirosAuthor: Martin Medeiros
We communicate our needs to the world using negotiation, persuasion, and influence. And how effective we are, determines if our needs are in fact met. Join us as our host Martin Medeiros reviews the latest research on these high forms of communication. This research gives you the agency and the power of living a future of your design. Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#134: Jeff Doolittle – Leadership in Applying Influence, Persuasion and Negotiation to Software Engineering in a New AI World
Thursday, 7 May, 2026
Welcome to the Persuaion Lab!I am honored to have Jeff Doolittle on the show, a veteran software architect with over 25 years of experience whose core mission is helping make good software professionals great. He currently serves as a Distinguished Engineer and Principal Architect at Trimble. Throughout his three decades in the software industry, Jeff has tackled complex business challenges, previously holding CTO roles for a boutique consulting firm and an AgTech SaaS startup. Jeff regularly applies the science of persuasion to the world of software engineering and architecture.In this episode we include tips on how to influence, persuade and negotiate with executives and technology teams. We also discuss Jeff's forbear, Jimmy Doolittle who lead the heroic one way trip of 16 B-25s off an aircraft carrier in World War II. And Jeff gives us insights on how to work with and manage AI in your business and with teams.Jeff holds a Master of Arts in Transformational Leadership, blending his technical expertise with a deep passion for empathy, team empowerment, and clear communication. Whether navigating difficult negotiations with stakeholders, aligning engineering teams, or dissecting business successes and failures.We give you great content in the thepersuasionlab.com website. Gain access to the latest research and premium content (dozens of video and audio lessons, popular deal point negotaiton scripts and more) by supporting the cannel and becoming a subscriber to The Persuasion Lab, or join our in person and streamed monthly class, The Negotiation DojoⓇ more information here.Questions about the lab? Let us know at martin.medeiros@thepersuasionlab.com. The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such, you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented. Support the showIf you like the content, please Support the showSubscribe to and attend the Negotiation DoJo classes here.Share this episode in your social networks.
