CarTrawler Ancillary Revenue Series by IdeaWorksCompany

Author: Jay Sorensen

IdeaWorksCompany distributes reports to airline/travel industry professionals and members of the media on the topics of ancillary revenue, a la carte pricing, and loyalty marketing. The free distribution of the report and podcast is made possible through the sponsorship of CarTrawler. CarTrawler is the worlds leading B2B travel technology platform. This award-winning service brings opportunities to life by creating global online marketplaces for its 4,000 travel partners, 2,500 transport suppliers and one billion end customers.
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Language: en

Genres: Business, Marketing

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Low Cost Meets Loyalty - The Podcast
Episode 2
Monday, 2 December, 2024

This report from IdeaWorksCompany examines the recent emergence of frequent flyer programs within the low-cost carrier (LCC) industry. The report analyzes the programs of ten major LCCs, highlighting their key features such as point accrual, rewards, elite tiers, and co-branded credit cards. It emphasizes the shift in LCC strategy, moving from a purely minimalist approach to one that embraces loyalty programs to attract business travelers, high-spending leisure passengers, and premium consumers. The report concludes that while LCC programs still lag behind those offered by traditional network airlines, they are increasingly adopting similar features and providing innovative benefits to incentivize customer loyalty.