Ink Tank

Author: Movable Ink

Ink Tank by Movable Ink is a podcast designed to help digital marketing leaders excel in todays ever-changing environment. From must-know trends to practical tips and best practices, every episode will keep you a step ahead of the digital marketing curve and react in real-time. Subscribe now and dont miss a thing.
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Language: en

Genres: Business, Marketing

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Inkredible Marketer CMO Spotlight: Andrea Zaretsky
Tuesday, 7 September, 2021

On this episode of Ink Tank, Andrea Zaretsky, Chief Marketing Officer of Wealth Management and E*TRADE at Morgan Stanley, shares insight into her professional journey from blue-chip marketer to CMO. She describes how Marketing positions E*TRADE as an industry disruptor and how her team is busting the "trading only" perception that meets a new generation of tech-savvy consumers.