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MN AMA Get In The Game PodcastMN AMA Get In The Game Podcast Author: TimeScape Productions
Audio from the Minnesota American Marketing Association's November 2009 Conference Language: en-us Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Keynote-Lovemarks -The Future Beyond Brands
Wednesday, 2 December, 2009
John Bowman & Peter Hubbell, Saatchi and Saatchi Lovemarks - The Future Beyond Brands Has marketing reached a dead-end in this recession? Is there nothing beyond branding-as-usual? Saatchi & Saatchi answers an emphatic "No!" In "Lovemarks - The Future Beyond Brands," we will demonstrate our conviction with over 25 cutting-edge examples from around the world. We will reveal vital dimensions of mystery, sensuality and intimacy that empower achievement of loyalty beyond reason.
