Unboring Your Brand

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099 How to Spot “Crap Sandwich” Feedback Fast 🥪🤢
Episode 99
Tuesday, 17 February, 2026

Find this episode's show notes here 🧡⁠ https://www.vcc.training/podcast/099|Not all branding feedback deserves a front-row seat in your business 🪑 especially when it’s coming from the wrong people 🤢 Here is a quick mental checklist so you can decide what to take on, what to park, and what to bin without losing your sparkle ✨|If you want a simple next step, book your own DISCO Chat so we can talk through your specific situation and turn all that swirling feedback into a clear plan you can act on 🪩 right here 👉 https://connect.vcc.training/widget/bookings/disco-chat |Chapters ⏰00:59 The “keep your mojo” feedback checklist01:11 Listener question + DISCO call invite02:03 Step 1: Check your sources (who gets a vote?)06:43 Rule of thumb: don’t build off advice you wouldn’t trade lives for07:15 Step 2: Filter feedback through your value11:58 Step 3: Spot patterns across platforms16:50 Step 4: Are they your people, or just passing through?20:17 Step 5: Does the feedback help you grow or shrink?21:50 Ego bruise vs energy bruise (big difference)22:27 Full checklist recap23:42 Feedback is a tool, not a rule24:12 Share with a business bestie who’s struggling|⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive.|🧡 Website: ⁠⁠https://www.vcc.training⁠|🧡 Connect with me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach⁠|🧡 Slide into my PO Box (the IRL way) - Video Confidence Coach PO BOX 5435 201 Thompson Road Geelong North LPO (Wadawurrung Country) Victoria 3215 Australia|feedback filter, how to handle feedback, deciding what feedback to take, constructive criticism for small business, dealing with negative comments online, how to respond to rude comments, client feedback vs audience feedback, social media feedback advice, content critique without spiralling, personal brand boundaries, confidence on camera, video marketing confidence, stop taking feedback personally, how to ignore unhelpful opinions, “shit sandwich” feedback, feedback sandwich meaning, values based business decisions, mindset for content creators, handling criticism on Instagram, small business content confidence|Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2026 Video Confidence Coach. All Rights Reserved.