The Content Strategy Podcast

Author: Kristina Halvorson

A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrategy.com.
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Language: en

Genres: Business

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Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale
Episode 69
Tuesday, 16 April, 2024

Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating pay parity across disciplines. The chat reveals how storytelling has played a role in communicating impact and creating influence to build a user-centred culture. It’s jam packed with advice and examples.