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The HeyHuman PodcastAuthor: HeyHuman
What is The HeyHuman Podcast? The format is simple we invite a series of guests from around the world to explore some compelling, complex, ambitious, and unusual ideas. Those that focus on behaviours have been proven to work better. Behaviour Changing Ideas need an understanding of humans and of what motivates them and at HeyHuman this is what we believe in. Successful ideas and campaigns also need a bit of luck and a healthy sense of humour along the way, so there will be a bit of that too. Join our CEO, Neil Davidson, in the sometimes funny, sometimes more serious pursuit of mastering what makes communications connect. Language: en-gb Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Will Best
Friday, 4 March, 2022
A Bloody Mary in a can?! Sounds like a bloody match made in heaven.This week on Behaviour Changing Ideas podcast Neil is joined by Bloody Mary enthusiast Will Best, who’s idea behind Bloody Drinks started with his and his mate’s frustration that you can never find a decent Bloody Mary in a pub. Neil and Will discuss the many more elements that go into a good Bloody Mary than your standard Pornstar Martini, the difficulties and challenges of working on a start-up, and how an investor defrauding the Danish Government led him to co-found Bloody Drinks. The canned drinks market is constantly growing in popularity, and Will spent over 2 years ensuring his Bloody Mary was the best out there. Bloody Drinks are now available at many top supermarkets, have won the Great Taste Award 2021, and proved that a Bloody Mary is suitable at any time of the day, and anywhere on the go.Discover more behaviour changing ideas and subscribe to The HeyHuman Podcast on Spotify or Apple Podcasts.
