Rapid Response Author: WaitWhat The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian. Be a guest on this podcast Language: en Genres: Business, Business News, Entrepreneurship, News Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: Get all podcast data

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The costliest wildfire, and the lessons we’re ignoring, with MS NOW’s Jacob Soboroff
Friday, 9 January, 2026

One year on from the catastrophic LA wildfires, journalist, author, and MSNBC correspondent Jacob Soboroff joins Rapid Response to examine what the fires reveal about America’s growing age of disaster. Drawing from his new book Firestorm, Soboroff shares hard lessons from the aftermath, exposing systemic failures, unlikely heroics, and what today’s recovery efforts tell us about how the U.S. will respond to the next crisis.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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