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Vistage Live - Australia and New Zealand - Business and Leadership InsightsAuthor: Stephanie Christopher CEO of The Executive Connection
Join Stephanie Christopher, MD, Vistage Australia and New Zealand as she sits down with business leaders and inspiring guests covering wide-ranging conversations about all things leadership, exploring the questions that are top of mind for small to mid-sized businesses: strategic planning, exit strategies, family business, talent, scaling up, AI, transformation, economic updates and more. Success thrives on different perspectives. If you are passionate about growth, improving your decision-making or just interested in what is going on in the world of the midsized or small business then this podcast is for you. Take the first step towards results listen now. Language: en-us Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Unlock Real Marketing Value in B2B and B2C - Beyond the Buzzwords
Monday, 11 November, 2024
In this episode our guest Ashton Bishop challenges typical marketing myths, jargon, and the emphasis on vanity metrics that often obscure true profitability and growth and demystifies the distinctions between B2B and B2C marketing. A must listen for CEOs and business leaders this frank and insightful conversation provides actionable insights to help leaders optimise their marketing effectiveness and equips business leaders with the knowledge to assess their current marketing efforts more critically and to craft strategies that resonate with buyers, ultimately enhancing growth and profitability.
