The Revenue Circle

Author: Mahesh Iyer

The Revenue Circle Join Mr. Iyer at the intersection of AI, go-to-market strategy, and revenue optimization. The Revenue Circle delivers executive insights from industry pioneers and actionable frameworks for the AI-powered revenue organization. Each episode dissects critical challenges: implementing AI for accurate forecasting, transforming GTM models for digital buyers, and building scalable revenue systems. Whether you're a CRO, CMO, or CEO, gain the strategic advantage to convert market disruption into sustainable growth. Hosted by Mr. Mahesh Iyer, founder of Roarr Catalyst Group.
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Language: en

Genres: Technology

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The AI Commercial Stack | Roee Hartuv - Founder The GTM System,
Episode 1
Sunday, 8 February, 2026

In this episode of the Revenue Circle, Mahesh Iyer and Roee Hartuv discuss the critical role of pricing in go-to-market strategies for B2B recurring revenue companies. They explore how pricing should be viewed as a dynamic, integral part of the product, marketing, and sales processes rather than a static finance decision. Roee emphasizes the importance of aligning pricing with customer needs and market demand, particularly for AI-driven products. The conversation also covers practical steps for implementing effective pricing strategies and the potential ROI from thoughtful pricing adjustments.You can follow Roee on Linkedin