Flavor University Podcast

What is Flavor?

Author: McCormick FONA

Language: en

Genres: Arts, Education, Food

Contact email: Get it

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Flavor University Ep. 52: Chasing the Gold Standard in Flavor Creation
Episode 52
Friday, 5 December, 2025

In this episode we explore how the food industry defines and creates benchmarks for flavor perfection using gold standards. Paul Hoffman, Senior Scientist, reveals how sensory, culinary, and flavor experts collaborate to identify the best versions of products, ingredients and recipes and translate them into a shared language. Tune in to understand how aligning with these benchmarks can deliver authenticity, consistency and emotional resonance which is true gold when it comes to great flavor.