Flavor University Podcast What is Flavor? Author: McCormick Flavor Solutions Language: en Genres: Arts, Education, Food Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Flavor University Podcast Episode 63: The Beverage Trinity
Episode 63
Monday, 26 October, 2026

Explore “The Beverage Trinity” with Chloe Morris, Senior Product Manager, as she unpacks how hydration, energy, and fun are shaping beverage innovation. Discover how brands can meet consumers’ evolving needs for purposeful refreshment, effective energy, and flavor-forward moments of enjoyment, without compromising on taste or better-for-you expectations. In this episode we’ll dive into:How hydration, energy, and fun map to distinct beverage occasionsWhy micro-luxuries, novelty, and social media drive trialHow to balance wellness claims with craveable flavor experiences

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